Flipsnack is a digital publishing platform that transforms content into interactive online catalogs, magazines, and brochures, combining design, distribution, and analytics to help organizations communicate effectively and understand audience engagement.

As a Business Development & Market Research Intern, I researched the U.S. higher education market to identify growth opportunities and understand challenges in digital publishing, student engagement, and content distribution. Working across marketing and sales, I translated these insights into positioning recommendations and outreach strategies that connected Flipsnack’s capabilities with university needs.

I chose this internship to deepen my understanding of how research shapes strategic and creative decisions—understanding audiences, identifying what matters to them, and communicating a product’s value clearly. It reflects my commitment to excellence in my craft: asking better questions, grounding ideas in evidence, and creating work that serves people and business goals.